{"id":11128,"date":"2019-09-12T13:59:05","date_gmt":"2019-09-12T11:59:05","guid":{"rendered":"https:\/\/suscripcion.ineffablecoffee.com\/new-packaging-same-philosophy\/"},"modified":"2024-06-12T18:13:51","modified_gmt":"2024-06-12T16:13:51","slug":"new-packaging-same-philosophy","status":"publish","type":"post","link":"https:\/\/suscripcion.ineffablecoffee.com\/en\/new-packaging-same-philosophy\/","title":{"rendered":"New Packaging same philosophy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; specialty_columns=&#8221;3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_row_inner admin_label=&#8221;Ineffable Coffee Roasters se hace mayor y evoluciona&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Ineffable Coffee Roasters se hace mayor y evoluciona&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>New Packaging same philosophy<\/h2>\n<p>Ineffable Coffee Roasters matures and evolves. Maintaining the same philosophy of traceability and respect for the product and producers, we present a new image.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Envasado responsable&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The change in packaging is born primarily out of the need to move towards a <strong>responsible packaging<\/strong> system, consistent with our values and the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accordingly, we move away from the &#8216;kraft&#8217; bag that looks like paper, but is also composed of plastic and aluminium and therefore difficult to recycle, to recyclable bags made by our friends at <a href=\"https:\/\/dutchcoffeepack.com\/carbon-neutral-coffee-bags\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dutch Coffee Pack<\/a>, a company committed to the <strong>environment<\/strong> that offers a sustainable option for the proper packaging of our coffees.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Trazabilidad del producto&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What does not change but is rather refreshed is the new design line.<\/p>\n<p>For us, one of the key points in specialty coffee is the <strong>traceability of the product<\/strong>, knowing the origin thoroughly; the raw material, its origin and the people who make it possible.<\/p>\n<p>This has always been present in the packaging, with a similar visual line, and different grids that take you from the origin of the coffee to Seville.<\/p>\n<p>With this branding review, working once again with design studio <strong>Los Tipejos<\/strong> from Seville, we unify the entire packaging line, creating a common visual universe for all packages, both for 250gr and 1kg.<\/p>\n<p>The new grid responds to the outbreak of all previous individual grids.<\/p>\n<p>All origins are present and in continuous movement in the new visual.<\/p>\n<p>Costa Rica, Peru, Brazil, Ethiopia, Kenya&#8230; every regular form that appears in the new packaging responds to a different origin.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/suscripcion.ineffablecoffee.com\/wp-content\/uploads\/2023\/10\/nuestros-detalles-de-packaging-de-cafes-especiales.jpg&#8221; _builder_version=&#8221;4.25.1&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Informaci\u00f3n de caf\u00e9 especial en el packaging de caf\u00e9 de Ineffable Coffee&#8221; title_text=&#8221;nuestros-detalles-de-packaging-de-cafes-especiales&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/suscripcion.ineffablecoffee.com\/wp-content\/uploads\/2019\/09\/ineffablecoffee-cafe-trasera-250gr.png&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.25.1&#8243; hover_enabled=&#8221;0&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/suscripcion.ineffablecoffee.com\/wp-content\/uploads\/2019\/09\/blog-ineffablecoffee-nuevo-packaging-01.jpg&#8221; _builder_version=&#8221;4.25.1&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Design and packaging: by Los Tipejos. Our view on specialty coffee is that it is a lot more than just a regular cup of coffee.&#8221; title_text=&#8221;blog-ineffablecoffee-nuevo-packaging-01&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Nuevo formato&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Nuevo formato&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Guided by the new packaging line we completely change the stationery.<\/p>\n<p>Coffee cards, brewing methods and postcards adopt a new universe more compact than the previous one, with new formats and printing paper.<\/p>\n<p>We have also introduced a series of illustrations by Ana Jar\u00e9n, a Sevillian artist, with whom we have had the pleasure of working and developing the concept of TOSTADO EN SEVILLA.<\/p>\n<p>Borrowing the charm of our hometown and the talent of Ana Jar\u00e9n, we have sought to reproduce everyday situations with a fun and casual touch, where specialty coffee is always present.<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/suscripcion.ineffablecoffee.com\/wp-content\/uploads\/2019\/09\/ineffablecoffee-ilustracion-ana-jaren-04.jpg&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=&#8221;1_2&#8243; saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/suscripcion.ineffablecoffee.com\/wp-content\/uploads\/2019\/09\/ineffablecoffee-ilustracion-ana-jaren-01.jpg&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/suscripcion.ineffablecoffee.com\/wp-content\/uploads\/2019\/09\/ineffablecoffee-ilustracion-ana-jaren-03.jpg&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Estamos encantados con el resultado&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Estamos encantados con el resultado&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">We are delighted with the result and we really hope you like it too!<\/span>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=&#8221;Dise\u00f1o de packaging por Los Tipejos.&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||62px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column_inner saved_specialty_column_type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Dise\u00f1o de packaging por Los Tipejos.&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]Packaging design by <a href=\"http:\/\/lostipejos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Los Tipejos<\/a>.<\/p>\n<p>Illustrations by <a href=\"https:\/\/anajarenshop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ana Jar\u00e9n.<\/a>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; parallax__hover=&#8221;off&#8221; parallax_method__hover=&#8221;on&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;custom-sidebar-55&#8243; admin_label=&#8221;Barra lateral EN&#8221; _builder_version=&#8221;4.10.5&#8243; global_module=&#8221;15663&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Packaging same philosophy Ineffable Coffee Roasters matures and evolves. Maintaining the same philosophy of traceability and respect for the product and producers, we present a new image.The change in packaging is born primarily out of the need to move towards a responsible packaging system, consistent with our values and the environment. Accordingly, we move [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[326],"tags":[],"class_list":["post-11128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-y-colaboraciones"],"_links":{"self":[{"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/posts\/11128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/comments?post=11128"}],"version-history":[{"count":0,"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/posts\/11128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/media\/14626"}],"wp:attachment":[{"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/media?parent=11128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/categories?post=11128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/suscripcion.ineffablecoffee.com\/en\/wp-json\/wp\/v2\/tags?post=11128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}